COMM 4620
The Responsible Grocery Purchase System Map was the first step in answering the question: How might we help Calgarians be responsible consumers when it comes to purchasing groceries?
Through ethnographic and desk research as well as the interviewing of stakeholders and subject matter experts, the system map serves to outline and help users understand the system and how consumer decision factors effect where their groceries are purchased.
Later in the challenge, when I identified a possible solution, it was added to the system map to show its place and how it would influence the system.
