THE SOURCE

DESIGNED FOR

COMM 4620

SKILLS
  • Human Centred Design
  • Systems Thinking
  • Interface Design
  • Ethnographic Research
  • Desk Research
  • Adobe Illustrator
  • Adobe Experience Design
ABOUT

The Source is an app developed as a potential solution to the question: How might we help Calgarians be responsible consumers when it comes to purchasing groceries?

Through ethnographic research, desk research, stakeholder and subject matter expert interviews, I found that access to ‘responsible’ groceries (those that are seasonally, ethically and responsibly grown) is difficult for Calgarians. The Source is a mobile app that serves to bridge the gap between local farmers and consumers, delivering responsible groceries with convenient, and budget-friendly options for meals right to consumers’ doors. 

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